RUMBIE DZIMBA
Marketing Executive, consultant, Brand strategist
RESUME

Professional
info
I am an intuitive Marketing Executive with over 16 years’ experience in Brand Management and Marketing through working for large listed companies in the FMCG, Insurance, Retail and manufacturing industries in Zimbabwe. Currently employed as the Head of Marketing for the largest clothing manufacturing company in Zimbabwe – Paramount Exports, a highly influential role in developing and follow through of execution of Brand,Product and Marketing strategies for the Group. This current position facilitates for excellence in creativity and design through implementation of key skills including but not limited to Marketing and brand strategy development, market research analysis, activation execution and project management.
I am passionate about and especially skilled at maximizing profits while working within a limited marketing budget – this is achieved through diligent research and efficient resource allocation. I have a high level of literacy in the field of Digital and traditional Marketing and other key areas and am fully capable of creating engaging communications to incite actions.
Regional experience has been gained through rebranding the largest insurance organisation in Zambia – Zambia State Insurance Company in 2008, which proved to be a skill-expanding platform in Brand Management and Public Relations as well as expanding cultural horizon.
I also have vast experience working in South Africa from previously being employed at Delta beverages - an AB InBev affiliate and spent 2 months a year working in South Africa. in my current position, I am based in Harare, but spend a significant amount of time working from the Edcon head office in Johannesburg to ensure brand alignment.
I am currently working towards attaining the Chartered Marketer designation through the Marketers Association of South Africa.
Skills
PROJECT MANAGEMENT
BRAND STRATEGY DEVELOPMENT AND IMPLEMENTATION
MARKET RESEARCH AND INSIGHT ANALYSIS
ACTIVATION EXECUTION
ANALYTICS ON BRAND PERFORMANCE METRICS
Languages
ENGLISH
SHONA
Work
experience
CHIEF MARKETING OFFICER - EDGARS
2013 - present
Responsible for the marketing, communication and business development efforts of the firm. In addition to strategic business development efforts, I direct media relations, branding, advertising, social media and website development. I manage and oversee sponsorships, events, charitable contributions, marketing training and more.
GLOBAL BRANDS MANAGER - DELTA BEVERAGES
2011 - 2013
Developed and executed Brand Management strategies for the lager beer business mainly focusing on international beer brands – Miller Genuine Draft and Peroni as well as regional brands – Redd’s, Brutal Fruit and Sarita.
GROUP BRAND SPECIALIST - FIRST MUTUAL HOLDINGS LIMITED
2008 - 2011
Provided high-level functional leadership strategy of all services to support effective Brand management strategies for First Mutual Group’s 6 subsidiaries and consulting companies.
ACCOUNT EXECUTIVE - EMAK ADVERTISING
2006 - 2008
Provided high-level functional leadership strategy of all services to support effective Brand management strategies for First Mutual Group’s 6 subsidiaries and consulting companies.
Education
Eastern and Southern African Management Institute (ESAMI)
Masters in Business Administration
Completed - 2014
I studied for an MBA at ESAMI covering major subjects such as General Management and Organisational Behaviour, Global Corporate Strategy, Finance in International Markets, Innovation and New Business Venture as well as Environmental Management for Business.
Midlands State University
B.Comm (Hons) in Marketing Management
Completed - 2006
I studied for a Bachelor of Commerce degree majoring in Marketing and attained a 2.1 pass. The subjects covered include new product development, international marketing, industrial marketing, service Marketing, relationship marketing, strategic management.
I undertook my internship at Lyons in Zimbabwe for a period of 1 year. Lyons is an organisation that produces dairy products and condiments.
